Product ads prompts
Briefs for selling something on camera — unboxings, demos, comparisons and recommendations, with the product described as an object to preserve rather than a prop to reinvent.
Every brief below already carries the lens, the available light and the film treatment. Paste one in as it is, or change the moment and leave the camera alone.
Photo briefs60
Written for stills. Each one opens with the framing, because a photograph has to state where the camera is — nothing moves later to reveal it.
Unboxing — rooftop
head-and-shoulders portrait, close framing, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on a city rooftop, skyline behind, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — street
waist-up half-body shot, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on a busy city street, passers-by out of focus, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — back alley
full-body shot, head to feet in frame, full figure visible, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a narrow back alley, brick and fire escapes, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — subway
wide environmental shot, subject small in a large setting, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a subway carriage, holding the rail, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — crosswalk
head-and-shoulders portrait, close framing, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a wide pedestrian crossing, mid-crowd, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — car park
waist-up half-body shot, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on an empty rooftop car park, concrete and painted lines, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — café
full-body shot, head to feet in frame, full figure visible, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, by a café window, cup on the table, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — kitchen
wide environmental shot, subject small in a large setting, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a kitchen counter, mid-task, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bedroom
head-and-shoulders portrait, close framing, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at home in a bedroom, unmade bed, soft clutter, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bathroom mirror
waist-up half-body shot, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a bathroom mirror, tiles and a small window, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bookshop
full-body shot, head to feet in frame, full figure visible, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a second-hand bookshop, crowded shelves, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — laundromat
wide environmental shot, subject small in a large setting, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a laundromat, machines turning behind, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — restaurant
head-and-shoulders portrait, close framing, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a restaurant table, plates and glasses in the foreground, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — studio
waist-up half-body shot, opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a bare studio space, seamless backdrop, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — rooftop
waist-up half-body shot, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on a city rooftop, skyline behind, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — street
full-body shot, head to feet in frame, full figure visible, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on a busy city street, passers-by out of focus, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — back alley
wide environmental shot, subject small in a large setting, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a narrow back alley, brick and fire escapes, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — subway
head-and-shoulders portrait, close framing, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a subway carriage, holding the rail, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — crosswalk
waist-up half-body shot, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a wide pedestrian crossing, mid-crowd, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — car park
full-body shot, head to feet in frame, full figure visible, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on an empty rooftop car park, concrete and painted lines, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — café
wide environmental shot, subject small in a large setting, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, by a café window, cup on the table, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — kitchen
head-and-shoulders portrait, close framing, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a kitchen counter, mid-task, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bedroom
waist-up half-body shot, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at home in a bedroom, unmade bed, soft clutter, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bathroom mirror
full-body shot, head to feet in frame, full figure visible, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a bathroom mirror, tiles and a small window, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bookshop
wide environmental shot, subject small in a large setting, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a second-hand bookshop, crowded shelves, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — laundromat
head-and-shoulders portrait, close framing, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a laundromat, machines turning behind, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — restaurant
waist-up half-body shot, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a restaurant table, plates and glasses in the foreground, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — studio
full-body shot, head to feet in frame, full figure visible, holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a bare studio space, seamless backdrop, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — rooftop
full-body shot, head to feet in frame, full figure visible, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on a city rooftop, skyline behind, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — street
wide environmental shot, subject small in a large setting, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on a busy city street, passers-by out of focus, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — back alley
head-and-shoulders portrait, close framing, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a narrow back alley, brick and fire escapes, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — subway
waist-up half-body shot, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a subway carriage, holding the rail, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — crosswalk
full-body shot, head to feet in frame, full figure visible, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a wide pedestrian crossing, mid-crowd, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — car park
wide environmental shot, subject small in a large setting, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on an empty rooftop car park, concrete and painted lines, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — café
head-and-shoulders portrait, close framing, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, by a café window, cup on the table, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — kitchen
waist-up half-body shot, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a kitchen counter, mid-task, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bedroom
full-body shot, head to feet in frame, full figure visible, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at home in a bedroom, unmade bed, soft clutter, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bathroom mirror
wide environmental shot, subject small in a large setting, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a bathroom mirror, tiles and a small window, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bookshop
head-and-shoulders portrait, close framing, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a second-hand bookshop, crowded shelves, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — laundromat
waist-up half-body shot, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a laundromat, machines turning behind, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — restaurant
full-body shot, head to feet in frame, full figure visible, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a restaurant table, plates and glasses in the foreground, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — studio
wide environmental shot, subject small in a large setting, actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a bare studio space, seamless backdrop, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — rooftop
wide environmental shot, subject small in a large setting, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on a city rooftop, skyline behind, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — street
head-and-shoulders portrait, close framing, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on a busy city street, passers-by out of focus, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — back alley
waist-up half-body shot, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a narrow back alley, brick and fire escapes, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — subway
full-body shot, head to feet in frame, full figure visible, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a subway carriage, holding the rail, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — crosswalk
wide environmental shot, subject small in a large setting, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a wide pedestrian crossing, mid-crowd, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — car park
head-and-shoulders portrait, close framing, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on an empty rooftop car park, concrete and painted lines, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — café
waist-up half-body shot, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, by a café window, cup on the table, flat overcast daylight, no hard shadows. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — kitchen
full-body shot, head to feet in frame, full figure visible, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a kitchen counter, mid-task, harsh midday sun, strong shadows and squinting. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bedroom
wide environmental shot, subject small in a large setting, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at home in a bedroom, unmade bed, soft clutter, blue hour after sunset, deep even blue light. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bathroom mirror
head-and-shoulders portrait, close framing, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a bathroom mirror, tiles and a small window, at night, neon and shopfront light on the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bookshop
waist-up half-body shot, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a second-hand bookshop, crowded shelves, single soft window light from one side. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — laundromat
full-body shot, head to feet in frame, full figure visible, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a laundromat, machines turning behind, cold overhead fluorescent light, unflattering and honest. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — restaurant
wide environmental shot, subject small in a large setting, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a restaurant table, plates and glasses in the foreground, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — studio
head-and-shoulders portrait, close framing, showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a bare studio space, seamless backdrop, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — rooftop
head-and-shoulders portrait, close framing, holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, on a city rooftop, skyline behind, warm lamplight after dark, pools of orange. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — street
waist-up half-body shot, holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, on a busy city street, passers-by out of focus, grey rain light, wet surfaces and reflections. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — back alley
full-body shot, head to feet in frame, full figure visible, holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, in a narrow back alley, brick and fire escapes, golden hour, low warm sun raking across the face. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — subway
wide environmental shot, subject small in a large setting, holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, in a subway carriage, holding the rail, early morning light, cool and soft. product shape, colour and branding kept exactly as supplied, label readable, held naturally. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Video briefs60
Written for clips. Each one carries a camera move instead of a framing: a video brief with no motion in it returns a photograph that happens to last six seconds.
Unboxing — rooftop, push in
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on a city rooftop, skyline behind, golden hour, low warm sun raking across the face. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — street, pan
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on a busy city street, passers-by out of focus, early morning light, cool and soft. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — back alley, orbit
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a narrow back alley, brick and fire escapes, flat overcast daylight, no hard shadows. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — subway, push in
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a subway carriage, holding the rail, harsh midday sun, strong shadows and squinting. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — crosswalk, pan
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a wide pedestrian crossing, mid-crowd, blue hour after sunset, deep even blue light. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — car park, orbit
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, on an empty rooftop car park, concrete and painted lines, at night, neon and shopfront light on the face. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — café, push in
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, by a café window, cup on the table, single soft window light from one side. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — kitchen, pan
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a kitchen counter, mid-task, cold overhead fluorescent light, unflattering and honest. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bedroom, orbit
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at home in a bedroom, unmade bed, soft clutter, warm lamplight after dark, pools of orange. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bathroom mirror, push in
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a bathroom mirror, tiles and a small window, grey rain light, wet surfaces and reflections. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — bookshop, pan
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a second-hand bookshop, crowded shelves, golden hour, low warm sun raking across the face. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — laundromat, orbit
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a laundromat, machines turning behind, early morning light, cool and soft. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — restaurant, push in
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, at a restaurant table, plates and glasses in the foreground, flat overcast daylight, no hard shadows. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Unboxing — studio, pan
opening the packaging for the first time, product half out of the box, looking at it rather than at the camera, in a bare studio space, seamless backdrop, harsh midday sun, strong shadows and squinting. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — rooftop, pull back
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on a city rooftop, skyline behind, flat overcast daylight, no hard shadows. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — street, locked off
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on a busy city street, passers-by out of focus, harsh midday sun, strong shadows and squinting. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — back alley, follow
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a narrow back alley, brick and fire escapes, blue hour after sunset, deep even blue light. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — subway, pull back
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a subway carriage, holding the rail, at night, neon and shopfront light on the face. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — crosswalk, locked off
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a wide pedestrian crossing, mid-crowd, single soft window light from one side. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — car park, follow
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, on an empty rooftop car park, concrete and painted lines, cold overhead fluorescent light, unflattering and honest. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — café, pull back
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, by a café window, cup on the table, warm lamplight after dark, pools of orange. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — kitchen, locked off
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a kitchen counter, mid-task, grey rain light, wet surfaces and reflections. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bedroom, follow
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at home in a bedroom, unmade bed, soft clutter, golden hour, low warm sun raking across the face. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bathroom mirror, pull back
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a bathroom mirror, tiles and a small window, early morning light, cool and soft. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — bookshop, locked off
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a second-hand bookshop, crowded shelves, flat overcast daylight, no hard shadows. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — laundromat, follow
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a laundromat, machines turning behind, harsh midday sun, strong shadows and squinting. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — restaurant, pull back
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, at a restaurant table, plates and glasses in the foreground, blue hour after sunset, deep even blue light. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Held to camera — studio, locked off
holding the product up towards the camera, label facing the lens and readable, other hand gesturing at it mid-sentence, in a bare studio space, seamless backdrop, at night, neon and shopfront light on the face. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — rooftop, pan
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on a city rooftop, skyline behind, blue hour after sunset, deep even blue light. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — street, orbit
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on a busy city street, passers-by out of focus, at night, neon and shopfront light on the face. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — back alley, push in
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a narrow back alley, brick and fire escapes, single soft window light from one side. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — subway, pan
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a subway carriage, holding the rail, cold overhead fluorescent light, unflattering and honest. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — crosswalk, orbit
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a wide pedestrian crossing, mid-crowd, warm lamplight after dark, pools of orange. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — car park, push in
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, on an empty rooftop car park, concrete and painted lines, grey rain light, wet surfaces and reflections. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — café, pan
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, by a café window, cup on the table, golden hour, low warm sun raking across the face. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — kitchen, orbit
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a kitchen counter, mid-task, early morning light, cool and soft. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bedroom, push in
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at home in a bedroom, unmade bed, soft clutter, flat overcast daylight, no hard shadows. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bathroom mirror, pan
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a bathroom mirror, tiles and a small window, harsh midday sun, strong shadows and squinting. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — bookshop, orbit
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a second-hand bookshop, crowded shelves, blue hour after sunset, deep even blue light. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — laundromat, push in
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a laundromat, machines turning behind, at night, neon and shopfront light on the face. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — restaurant, pan
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, at a restaurant table, plates and glasses in the foreground, single soft window light from one side. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Using it — studio, orbit
actually using the product mid-task, hands busy with it, treating it as a tool rather than a prop, in a bare studio space, seamless backdrop, cold overhead fluorescent light, unflattering and honest. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — rooftop, locked off
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on a city rooftop, skyline behind, single soft window light from one side. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — street, follow
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on a busy city street, passers-by out of focus, cold overhead fluorescent light, unflattering and honest. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — back alley, pull back
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a narrow back alley, brick and fire escapes, warm lamplight after dark, pools of orange. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — subway, locked off
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a subway carriage, holding the rail, grey rain light, wet surfaces and reflections. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — crosswalk, follow
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a wide pedestrian crossing, mid-crowd, golden hour, low warm sun raking across the face. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — car park, pull back
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, on an empty rooftop car park, concrete and painted lines, early morning light, cool and soft. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — café, locked off
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, by a café window, cup on the table, flat overcast daylight, no hard shadows. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — kitchen, follow
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a kitchen counter, mid-task, harsh midday sun, strong shadows and squinting. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bedroom, pull back
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at home in a bedroom, unmade bed, soft clutter, blue hour after sunset, deep even blue light. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bathroom mirror, locked off
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a bathroom mirror, tiles and a small window, at night, neon and shopfront light on the face. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — bookshop, follow
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a second-hand bookshop, crowded shelves, single soft window light from one side. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — laundromat, pull back
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a laundromat, machines turning behind, cold overhead fluorescent light, unflattering and honest. slow pull back revealing more of the space around them, steady handheld. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — restaurant, locked off
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, at a restaurant table, plates and glasses in the foreground, warm lamplight after dark, pools of orange. locked-off static frame, only the subject and the background move. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Showing the result — studio, follow
showing the result on camera, product held low in frame beside them, pleased and slightly surprised, in a bare studio space, seamless backdrop, grey rain light, wet surfaces and reflections. camera walking with them at their pace, footsteps felt in the frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — rooftop, orbit
holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, on a city rooftop, skyline behind, warm lamplight after dark, pools of orange. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — street, push in
holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, on a busy city street, passers-by out of focus, grey rain light, wet surfaces and reflections. slow push in towards the subject, handheld, slight natural sway. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — back alley, pan
holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, in a narrow back alley, brick and fire escapes, golden hour, low warm sun raking across the face. gentle pan following the subject, keeping them off-centre in frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Side by side — subway, orbit
holding the product in one hand and an alternative in the other, weighing them up, mid-comparison, in a subway carriage, holding the rail, early morning light, cool and soft. slow arc around the subject, parallax pulling the background across frame. product shape, colour and branding kept exactly as supplied, label readable, held naturally. natural handheld motion, real-time pacing, ambient sound. shot on a 35mm lens at f/2, natural available light, visible skin texture and pores, slight film grain, candid unposed moment, not retouched, no beauty filter
Another 104 product ads briefs are built into the app, and the Surprise me button writes a fresh one every time you press it.
Generate one of these